Digital content may link to external websites that meet the criteria below (ultimately determined by UCLA Health's Web Content Manager). Please have links to external websites open in a new window.
- Websites that are owned by non-profit health organizations and end in .org, such as the American Cancer Society (cancer.org)
- Websites of official UCLA content partners (i.e., content that is linked throughout the site)
- Any website that ends with “ucla.edu” is acceptable
- Websites of businesses or organizations that are official marketing/community partners with UCLA Health (Bruin KidsClub, UCLA Athletics, Santa Monica Place/Samo’s Clubhouse)
UCLA Health will not link to external websites that fall within any of the following criteria
- Websites that are owned or managed by a political party, candidate or special-interest group or are of a political nature
- Websites containing any materials that may reasonably be considered offensive (sexual content or images or slurs against race, religious or political beliefs, age, gender, sexual orientation, national origin or physical attributes)
- Websites endorsing or selling products or services not sanctioned by UCLA Health
Links may be made to UCLA's website by outside contacts. All hypertext links should point to UCLA's homepage, uclahealth.org, unless another URL is otherwise agreed upon. We do not have control over websites that link to us, and the information about UCLA on these websites can become outdated. If you run across such a website, please contact the Content Manager, who will attempt to contact the other website and ask for the information to be updated or removed.
Linking Best Practices
Links are calls to action that add depth to your site and improve its search engine optimization (SEO). Your links should:
- Use action words
- Match the destination page title (h1 tag) as closely as possible
- Use 3 to 7 words
- Use labels for file type if they don’t go to a web page (Example: Patient Guide [PDF])
- Never use “click here”
- Never put a link at the start of a sentence or sentence fragment, in a headline or in a header
When in doubt about the content on an external website, please err on the side of caution to protect UCLA. Please feel free to contact the Marketing Department at firstname.lastname@example.org for clarification.
Did You Know?
All links to outside resources on UCLAhealth.org should open in a new, dedicated browser window.