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UCLA Health Graphic Identity

Brand Identity Guidelines

UCLA Health Graphic Identity
  • Our Brand
    • Brand Vision
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  • Colors & Fonts
    • Fonts
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    • Light Solid-Color Backgrounds
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    • Content Style Guide
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Brand Identity Guidelines

Downloads

Downloads

Downloads

  • Logos
    • UCLA Health and Hospitals
      • UCLA Health
      • UCLA Mattel Children's Hospital
      • Resnick Neuropsychiatric Hospital at UCLA
    • Specialty Hospitals and Facilities
      • UCLA Aids Institute - Center for AIDS Research
      • UCLA Stein Eye Institute and Doheny Eye Institute used together
      • Doheny Eye Institute and UCLA Stein Eye Institute used together
      • Doheny Eye Center
      • Institute of Urologic Oncology
      • Jonsson Comprehensive Cancer Center
      • Semel Institute
      • Stein Eye Institute
      • Transplant Surgical ICU
    • Community Practice Network
      • Brentwood
      • Children's Health Center
      • Family Health Center
      • Geriatric Medicine
      • Heart and Lung Transplant
      • Internal Medicine
      • Iris Cantor Women's Health Center
      • Malibu
      • Manhattan Beach
      • Plastic Surgery
      • Radiation Oncology
      • Radiology
      • Internal Medicine Consultants of Santa Monica
      • Santa Monica 15th Street
      • Santa Monica 16th Street
      • Santa Monica Bay Physicians
      • Santa Monica Neurological Associates
      • Santa Monica Parkside
      • Santa Monica Pediatrics
      • West Los Angeles Pediatrics
      • West Washington
      • Woodland Hills
    • U Graphic
    • U Phrases
    • UCLA Health Brand Signature
    • UCLA Health Operation Mend
    • UCLA Health Sustainability
    • UCLA Tiverton House
    • Signage
  • Electronic Stationery
    • Microsoft Word documents for imprinting on stationery shells
    • Microsoft Word documents for printing stationery items from your desktop and email correspondence
      • standard letterhead color
      • facsimile color
      • memorandum color
      • mailing labels color
      • standard letterhead b+w
      • facsimile b+w
      • memorandum b+w
      • mailing labels b+w
    • UCLA Health and DGSOM Electronic Stationery
    • UCLA Stein Eye Institute and Doheny Eye Institute Electronic Stationery
    • Doheny Eye Intitute and UCLA Stein Eye Institute Electronic Stationery
  • Powerpoint Presentation
  • Digital Screens
  • Branded Video Tags
  • Reception Area Videos
  • Content Style Guide
    • UCLA Health Brand Promise
    • Legally Usable Content
    • Voice and Tone
    • Writing Tips
    • Punctuation 101
    • Naming Conventions for UCLA Health
    • Grammar, Spelling and Style
    • Linking Policies
  • Logos
  • Electronic Stationery
  • Powerpoint Presentation
  • Digital Screens
  • Branded Video Tags
  • Reception Area Videos
  • Content Style Guide
  • UCLA Health Brand Promise
  • Legally Usable Content
  • Voice and Tone
  • Writing Tips
  • Punctuation 101
  • Naming Conventions for UCLA Health
  • Grammar, Spelling and Style
  • Linking Policies
  1. Home
  2. Downloads
  3. Content Style Guide
  4. UCLA Health Brand Promise

UCLA Health Brand Promise

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The Brand Promise consists of four attributes:

  1. Vision

Advancing health through the power of discovery and collaboration

II. Positioning

To informed people who demand the most advanced medicine and an active role in their healthcare, UCLA Health is the health resource that gives you the confidence that you’ve found the best partnership for getting and staying healthy.

III. Personality

A compassionate, innovative, dedicated, collaborative expert

IV. Affiliation

Self-advocates

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