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UCLA Health Graphic Identity

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Incorrect Naming in Text

The impact of any brand depends on consistent application.  Any deviation from correct use can destroy the impact of our identity and should be avoided.

As a rule, always use the full, proper name of the entity, and do no change it in any way.

The Marketing department can answer any questions you may have about the naming and logo systems.

Do not use the master brand identifier in the possessive form.
right   wrong
UCLA Health is one of the most highly respected organizations in medicine.   UCLA's Health is one of the most highly respected organizations in medicine.
     
Do not shorten or modify the proper entity name.
right   wrong
Ronald Reagan UCLA Medical Center   UCLA Ronald Reagan Medical Center
     
Do not set the entity name in a different type style than the rest of the text.
right   wrong
UCLA Health is one of the most highly respected organizations in medicine.   UCLA Health is one of the most highly respected organizations in medicine.
     
Do not make the entity name all caps.
right   wrong
Ronald Reagan UCLA Medical Center   RONALD REAGAN UCLA MEDICAL CENTER

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