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Content Types and Approximate Lengths

There are many different content types in the digital world.  Below is a table that summarizes the content types along with how many words each content type should be. Location and services content varies by section.
Remember, keeping your content short and sweet makes it more likely that people will engage with it.

Social media


Blog posts

200-400 words


140 characters or fewer

Facebook posts

100 words or fewer





News release

300-600 words

Event post

300-600 words

Patient story

500 words or fewer

Expert column

500-600 words

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