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Incorrect Color Applications for Mattel Children's Hospital

The impact of any brand depends on consistent application.  Any deviation from correct use can destroy the impact of our identity and should be avoided.

To avoid visual color vibration with the yellow star, do not use the full-color logo against a colored background.

DO NOT use the logo on a photographic background.

DO NOT reverse the logo on a neutral colored background that is 30% black or lighter.

DO NOT reverse the logo on any patterned background.

DO NOT use the black-and-white logo on backgrounds darker than 30% black.

DO NOT reverse the black-and-white logo on backgrounds 30% black or lighter.

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