The UCLA Health identity program uses a multitier 'logo' system to identify all entities within the UCLA Health brand, including hospitals, clinics, departments and programs. A logo is composed of the UCLA logo, the solid rectangular panel with the specially styled letters 'UCLA,' and the brand descriptor typography.
The logo for Mattel Children’s Hospital UCLA has a different structure than other logos in our identity system in that it is designed with the brand descriptor first and the UCLA logo following. Therefore, the graphic standards for t his entity are different from those of other UCLA Health logos.
This new logo for Mattel Children’s Hospital UCLA is the only graphic device to be used to identify this hospital. It replaces all older logos.
Note: The UCLA logo is a unique design and cannot be accurately reproduced with any typeface. It must not be drawn, scanned or modified in any way. It should be reproduced only from electronic files. Also, the UCLA logo should never appear as a stand-alone graphic, but should always be accompanied by a brand descriptor. This avoids confusing our identity with that of the university.