The impact of any brand depends on consistent application. Any deviation from correct use can destroy the impact of our identity and should be avoided.
DO NOT use the logo against any colored background other than a light neutral tone.
DO NOT use the logo on a photographic background.
DO NOT reverse the logo on a neutral colored background that is 20% black or lighter.
DO NOT reverse the logo on any patterned background.
DO NOT use the black-and-white logo on backgrounds darker than 75% black.
DO NOT reverse the black-and-white logo on backgrounds 15% black or lighter.
DO NOT use the two-color logo on a blue background.
DO NOT apply a border around the logo