There should be a high degree of contrast between the logo and its background.
In full color, the logo can be used against white or neutral shades equal to or lighter than 30% black.
The reversed logo should be used against neutral backgrounds darker than a 30% value of black, or against 100% UCLA blue.
Against background values of 30% black or lighter, use the black-and-white logo.
Reverse the black-and-white logo on backgrounds darker than 30% black.