The purpose of this graphic identity system is to clarify and strengthen the UCLA Health brand. Our organization not only has significant presence in Southern California but also carries substantial authority in the worldwide medical community. This graphic standards guide gathers our prestigious network of hospitals, primary care offices and specialty care offices under a single powerful brand.
Advancing health through the power of discovery and collaborations. This is the vision behind the identity for UCLA Health. And it is the aspiration that unites every part of our enterprise under the UCLA Health umbrella.
This vision is what our brand stands for. It is what sets our organization apart. It makes us who we are.
Your role in maintaining consistency of our graphic identity program cannot be underestimated. Please take great care to follow the standards provided in this guide.
If you have any questions about any part of the identity system, please contact the Marketing department.